The Camera for PhotographersFor a higher level of performance, step up to the Sony A550 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0″ LCD. Experience the responsiveness of up to 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR.Outstanding picture quality begins with the Sony A550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the A550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0″ LCD. Additional features include Quick Auto Focus Live View for composing shots in the LCD monitor and Manual Focus Check Live View which enables critical focus in macro and tripod shooting. Expanded Live View FlexibilityWith two Live View modes, the A550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3″ LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, ?550 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Reponsive High-speed ShootingFocus on a subject fast with the ?550’s 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF, 4 fps Live View). You can even shoot up to a blazing 7 frames/sec in Speed Priority mode.Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera’s modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure and white balance. Smile Shutter technology autom
Filed under Sony by on Mar 9th, 2010. Comment. 
If you don’t have a telephoto zoom lens in your arsenal, this is a great place to start. The superb multi-purpose SAL-DT55200 55-200mm f4-5.6 telephoto zoom lens is an excellent all-around value, covering the medium to long-distance telephoto range you will use most. It also provides close minimum focusing distance of about 3 feet (.95m), for tight shots of people, natural subjects and close-up details. Its compact, lightweight design makes it easy to carry as your standard or accessory lens – and all your shots will benefit from the Sony Super SteadyShot image stabilization system built into every Sony a system DSLR. (35mm equivalent: 82.5-300mm). Please note: DT lenses are not recommended for use with the DSLR-A900. Compact Design, All-Around VersatilityThis high-value 55-200mm zoom lens covers a wide range of medium to long-distance telephoto applications — and its lightweight design lets you leave it on-camera or carry it easily as an accessory lens for special purposes (35mm equivalent: 82.5-300mm). DT Lens DesignThe SAL-DT55200 is specially designed for the APS-size CCD imager used in Sony & 945 (alpha) DSLR cameras. APS-size sensors are smaller than a 35mm-format film frame, so the focal distance to cover the same field of view can be about 2/3 shorter — allowing a more compact lens design. Short Minimum Focusing DistanceWith the ability to focus as closely as 3 feet (.95m), this telephoto lens also lets you move in for dramatic shots of people, natural subjects and close-up details. In-Camera Image StabilizationA major reason for its compact, lightweight design is the benefit of Super SteadyShot in-camera image stabilization, built into every Sony & 945 system DSLR — and enabling accessory lenses to eliminate the extra weight and expense of in-lens stabilization mechanisms. Multi-Element DesignThe SAL-DT55200 is designed with 13 lens elements in 9 groups, with precision focusing performance and smooth zoom operation. ED (Extra-low Dispersion) GlassBecause light of different wavelength (or color) bends at different angles when it passes through a lens, ED (Extra-low Dispersion) Glass is used to eliminate chromatic aberration by correcting certain wavelengths of light for sharp, clear images with well defined colors. * Advisory when using DT lenses with full-frame (35mm equivalent) DSLR cameras.Sony a (alpha) lenses with the Digital Technology (DT) designation are ideal for use on APS-C size DSLR cameras and are not recommended for use with full frame DSLR camera bodies (such as the DSLR-A900). Although DT lenses can be used with full frame cameras, they can only realize a maximum of 11MP image size (when using the DSLR-A900), and are not guaranteed to provide accurate Auto Exposure performance.
Filed under Sony by on Feb 6th, 2010. Comment.
Key FeaturesSuperb Sharpness at Fully Open Aperture : In conjunction with the Super SteadyShot image stabilization system of the Sony (alpha) DSLR-A100 camera, this superb Carl Zeiss lens achieves pinpoint sharpness — even working with hand-held camera by available light.Excellent Contrast Reproduction : Precision optical design and advanced T coatings help to reduce flare and increase contrast.Smooth Backgrounds : Smooth, visually pleasing out-of-focus backgrounds give portraits and close-ups an extra dimension of beauty.Focus Hold Button : For full creative control, a focus hold button located on the lens can lock auto-focusing even in continuous advance mode — and focus lock can also be set on the spot-focus center frame area.Auto Clutch : In auto-focus mode, the manual focus ring does not rotate — and in manual focusing, you?ll have a solid, hands-on feel.
Filed under Sony by on Jan 29th, 2010. Comment.
Bring your subjects closer. Shoot beautiful scenery, action-packed sporting events and detailed close-ups with this wide-angle telephoto lens. Get into the action. Designed to take advantage of APS-size CCD imagers like the Exmor sensor of the Sony a(alpha) DSLR-A700 camera, this amazingly compact premium zoom lens provides superior all-around performance. Its 35mm-equivalent range of 24mm wide-angle to 157.5mm telephoto is perfect for capturing faraway subjects, sports events, dramatic landscapes and intimate close-ups. Internal Focusing System – Internal lens elements move, so the overall length does not change — creating a lens that focuses more quickly and doesn’t alter its balance. Sophisticated Multi-Element Design – 16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight. ED (Extra-low Dispersion) Glass – ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension. Circular Aperture – Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.
Filed under Sony by on Jan 12th, 2010. Comment.
