The Camera for PhotographersFor a higher level of performance, step up to the Sony A550 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0″ LCD. Experience the responsiveness of up to 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR.Outstanding picture quality begins with the Sony A550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the A550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0″ LCD. Additional features include Quick Auto Focus Live View for composing shots in the LCD monitor and Manual Focus Check Live View which enables critical focus in macro and tripod shooting. The A550L comes with a DT 18-55mm lens zoom lens. Expanded Live View FlexibilityWith two Live View modes, the A550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3″ LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, ?550 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Reponsive High-speed ShootingFocus on a subject fast with the ?550’s 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF, 4 fps Live View). You can even shoot up to a blazing 7 frames/sec in Speed Priority mode.Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera’s modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure
Filed under Sony by on May 3rd, 2010. Comment. 
The DSC-W350 captures images with amazing detail with its Carl Zeiss 26mm equivalent wide angle 4x zoom lens. Take breathtaking panoramas in Sweep panorama mode and review them on a 2.7 LCD. Record 720p high definition movies while Optical SteadyShot image stabilization, iAuto and Face Motion Detection makes taking great images in various conditions easy.14.1 Megapixel Super HAD CCD Image Sensor : A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13×19) size, or crop your images and still come away with high resolution shots.Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom and 26mm equivalent wide angle : The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.2.7 Clear Photo LCD display (230k pixels) : Generous 2.71 (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.Sweep Panorama mode : Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 185 degrees. Now capturing wide landscapes is as easy as press and sweep.HD MP4 Movie Mode9 : MP4 is a popular format for high definition video that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).9Self-Portrait Timer : Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.BIONZ Image Processor : The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables unique Sony features such as Sweep Panorama, Handheld Twilight, Antimotion Blur, HDR, etc to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.Intelligent Auto Mode: : Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, rec
Filed under Sony by on Apr 30th, 2010. Comment.
With a macro lens, you gain entry to another dimension. Focus on close-up objects with 1:1 life-size imaging with the SAL35M28 macro lens with a built-in Smooth Autofocus motor. With a 35mm equivalent of 45mm, this macro lens makes it easy to transform the everyday details of life into photographic works of art, ideal for close-up and portrait shots.
Filed under Sony by on Mar 31st, 2010. Comment.
The Camera for PhotographersFor a higher level of performance, step up to the Sony A550 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0″ LCD. Experience the responsiveness of up to 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR.Outstanding picture quality begins with the Sony A550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the A550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0″ LCD. Additional features include Quick Auto Focus Live View for composing shots in the LCD monitor and Manual Focus Check Live View which enables critical focus in macro and tripod shooting. Expanded Live View FlexibilityWith two Live View modes, the A550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3″ LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, ?550 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Reponsive High-speed ShootingFocus on a subject fast with the ?550’s 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF, 4 fps Live View). You can even shoot up to a blazing 7 frames/sec in Speed Priority mode.Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera’s modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure and white balance. Smile Shutter technology autom
Filed under Sony by on Mar 9th, 2010. Comment.
