The new AF-S NIKKOR 600mm f/4G ED VR Lens offers unprecedented image quality, responsiveness and versatility along with new features such as Nikon's VR II Vibration Reduction technology and Nikon's exclusive Nano Crystal Coat. This new lens is designed for use with Nikon's FX and DX format digital SLR cameras. This new super-telephoto lens is equipped with Nikon's VR II Vibration Reduction system that minimizes image blur caused by camera shake and offers up to four stops of compensation for clean, crisp images. When using Nikon's VR function, photographers can view a stabilized image through the viewfinder and therefore are able to compose their pictures naturally and with greater accuracy. A Tripod mode in the camera reduces vibration that may occur at shutter release when shooting with a super-telephoto lens attached to a tripod. The new optical design for this lens features three ED (Extra-low Dispersion) glass elements that minimize chromatic aberration, producing consistently high-quality images. Nikon's exclusive Nano Crystal Coat - an extra-low refractive index coating - virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. A meniscus protective glass element also minimizes the ghosting that occurs when light reflected from a digital camera's image sensor is in turn reflected off an ordinary flat protective glass element. The AF-S NIKKOR 600mm f/4G ED VR features ergonomically arranged controls that enable easy access and comfortable operation. The Focus Preset function instantly recalls a focal point preset with a simple push of a button while the Focus Limiter switch restricts AF-servo movement to a controlled shooting distance range. The lenses also feature an AF-L switch that makes it possible to lock focus from the lens; and AF-ON engages auto focus from the lens. By employing magnesium die-cast in construction of the lens barrel, Nikon has achieved considerable weight reduction advantages without sacrificing rugged field-proven construction that's resistant to both dust and moisture. High-powered, Super Telephoto lens optimized for edge-to-edge sharpness on both the Nikon FX (23.9 x 36mm) and DX-format image sensors Vibration Reduction (VR II) minimizes the effects of camera shake allowing photographers to shoot at as many as four shutter speeds slower than would otherwise be possible, assuring dramatically sharper images New Tripod Detection mode reduces vibration that may occur due to shutter release when mounted on a tripod Nikon's Silent Wave Motor (SWM) enables ultra high-speed autofocusing with exceptional accuracy and powerful, super-quiet operation Exclusive Nano Crystal Coat and a meniscus protective glass element combine to further reduce ghosting and flare for even greater image clarity Three ED (Extra-low dispersion) elements control chromatic aberrations while enhancing color, sharpness and contrast, even at the widest

The new AF-S NIKKOR 500mm f/4G ED VR Lens offers unprecedented image quality, responsiveness and versatility along with new features such as Nikon's VR II Vibration Reduction technology and Nikon's exclusive Nano Crystal Coat. This new lens is designed for use with Nikon's FX and DX format digital SLR cameras. This new super-telephoto lens is equipped with Nikon's VR II Vibration Reduction system that minimizes image blur caused by camera shake and offers up to four stops of compensation for clean, crisp images. When using Nikon's VR function, photographers can view a stabilized image through the viewfinder and therefore are able to compose their pictures naturally and with greater accuracy. A Tripod mode in the camera reduces vibration that may occur at shutter release when shooting with a super-telephoto lens attached to a tripod. The new optical design for this lens features three ED (Extra-low Dispersion) glass elements that minimize chromatic aberration, producing consistently high-quality images. Nikon's exclusive Nano Crystal Coat - an extra-low refractive index coating - virtually eliminates internal lens element reflections across a wide range of wavelengths, and is particularly effective in reducing ghosting and flare. A meniscus protective glass element also minimizes the ghosting that occurs when light reflected from a digital camera's image sensor is in turn reflected off an ordinary flat protective glass element. The AF-S NIKKOR 500mm f/4G ED VR features ergonomically arranged controls that enable easy access and comfortable operation. The Focus Preset function instantly recalls a focal point preset with a simple push of a button while the Focus Limiter switch restricts AF-servo movement to a controlled shooting distance range. The lenses also feature an AF-L switch that makes it possible to lock focus from the lens; and AF-ON engages auto focus from the lens. By employing magnesium die-cast in construction of the lens barrel, Nikon has achieved considerable weight reduction advantages without sacrificing rugged field-proven construction that's resistant to both dust and moisture. Lightweight, convenient, Super Telephoto lens optimized for edge-to-edge sharpness on both the Nikon FX (23.9 x 36mm) and DX-format image sensors Vibration Reduction (VR II) minimizes the effects of camera shake allowing photographers to shoot at as many as four shutter speeds slower than would otherwise be possible, assuring dramatically sharper images New Tripod Detection mode reduces vibration that may occur due to shutter release when mounted on a tripod Nikon's Silent Wave Motor (SWM) enables ultra high-speed autofocusing with exceptional accuracy and powerful, super-quiet operation Exclusive Nano Crystal Coat and a meniscus protective glass element combine to further reduce ghosting and flare for even greater image clarity Three ED (Extra-low Dispersion) elements control chromatic aberrations while enhancing color, sharpness and contrast, eve

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality - Available to Order Now, with expected Delivery in late December 2008!The D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications. The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today's photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location. In 2007, Nikon introduced the 12.1-megapixel FX-format D3 that delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible. Now in 2008, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon's world-renowned collection of NIKKOR lenses and Speedlights. Image Quality Takes Center Stage To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlash cards for optimum speed. Photographers can save image

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Introducing Mino - our smallest, sleekest camcorder. Mino combines remarkable video quality and pocket-sized design so you can tell your stories wherever you go. You've never had this much fun with video. Are you ready?

Packed with innovative features to get the best shot, the rugged Sony A850 DSLR camera features a 35mm full frame 24.6 megapixel Exmor CMOS image sensor that provides a larger capture area, improved wide angle performance, and tighter depth of field control. The A850 also incorporates SteadyShot INSIDE in-camera image stabilizer which actually shifts the image sensor to compensate for camera shake without sacrificing image quality. Additional features include Dual BIONZ imaging processors for continuous shooting at up to 3 fps, an ultra-bright glass pentaprism viewfinder, 3.0-inch Xtra Fine LCD display and HDMI output. Ultra-Fine ImagesThe camera's Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations. Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities. The camera's innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect. After pressing the depth of field preview button, the camera grabs a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera's memory card, thus saving capacity. The camera's autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses. Ultra-Bright Viewfinder with 98 Percent CoverageThe ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view. A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera's size. Anti-Shake System for a Full-Frame SensorWith its body-integrated SteadySh

Get incredibly close to sports, action and wildlife with the SAL70400G, a proud member of Sony's acclaimed G Series. This uncommonly flexible 5.7x zoom goes all the way from 70mm to 400mm, with an uncommonly bright f/4-5.6 aperture. Your pictures will benefit from two Extra Low Dispersion (ED) glass elements for high contrast and low chromatic aberration. Circular aperture enables pleasing defocus effects. You'll even enjoy quicker response with the fast, smooth, nearly-silent focusing of Sony SSM technology. When mounted to Sony APS-C format a D-SLRs, the lens achieves a phenomenal 105-600mm focal length (35mm equivalent). Super telephoto zoom 70-400mm lens (5.7x zoom 105-600mm (35mm equivalent) w. APS-C format cameras Fast f/4-5.6 aperture for shooting sports Uncommonly flexible 5.7x zoom range Part of Sony's acclaimed G Series lenses SSM (Super Sonic wave Motor) is fast, near-silent Two Extra-Low Dispersion (ED) glass elements Superb 5-foot minimum focusing distance 0.27x maximum magnification Takes advantage of in-camera Image Stabilization Focus Hold for creative control Smooth manual focusing with easy-grip ring 18 elements in 12 groups for high accuracy Internal focus design for fast response Circular aperture for smooth defocus effects Auto Clutch for reliable operation Supplied carrying case and petal shaped lens hood Sony 70-400mm F4-5.6 G SSM Lens Key Features Super Telephoto Zoom. This superb 70-400mm zoom lens is an excellent choice for a wide range of medium to long-distance telephoto applications. (35mm equivalent when used with APS-C format cameras: 105-600mm.) Uncommonly fast aperture. The f/4-5.6 aperture enables shooting at higher shutter speeds to freeze sports action. Superb flexibility. The 5.7x zoom range goes all the way from 70mm, suitable for portraits and other medium-angle shots, to a super-telephoto 400mm. G Series Optical Performance. Sony's G-Series lenses are designed for maximum descriptive power, maintaining excellent peripheral light characteristics and maximizing contrast even at the edges of the frame. SSM (Super Sonic wave Motor). Powerful telephoto zoom lenses tend to have larger, heavier elements that are harder to drive in Auto Focus. Sony achieves fast, smooth, near-silent automatic focusing with the Super Sonic wave Motor. It delivers high torque, high speed and rapid start/stop response. ED (Extra-low Dispersion) glass. Newton showed that different colors bend at different angles when they pass through glass. In lenses, this causes the problem of chromatic aberration. Sony solves the problem with two ED (Extra-low Dispersion) glass elements. You get sharp, clear images with well defined colors. Superb Minimum Focusing Distance. With the ability to focus as closely as 5 feet (1.5m), this telephoto lens also lets you move in for dramatic shots of people, natural subjects and close-up details. 0.27x maximum magnification. In-Camera Image Stabilization. Works with the SteadyShot image stabilization built in

Key FeaturesSuperb Sharpness at Fully Open Aperture : In conjunction with the Super SteadyShot image stabilization system of the Sony (alpha) DSLR-A100 camera, this superb Carl Zeiss lens achieves pinpoint sharpness -- even working with hand-held camera by available light.Excellent Contrast Reproduction : Precision optical design and advanced T coatings help to reduce flare and increase contrast.Smooth Backgrounds : Smooth, visually pleasing out-of-focus backgrounds give portraits and close-ups an extra dimension of beauty.Focus Hold Button : For full creative control, a focus hold button located on the lens can lock auto-focusing even in continuous advance mode -- and focus lock can also be set on the spot-focus center frame area.Auto Clutch : In auto-focus mode, the manual focus ring does not rotate -- and in manual focusing, you?ll have a solid, hands-on feel.