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Packed with innovative features to get the best shot, the rugged Sony A850 DSLR camera features a 35mm full frame 24.6 megapixel Exmor CMOS image sensor that provides a larger capture area, improved wide angle performance, and tighter depth of field control. The A850 also incorporates SteadyShot INSIDE in-camera image stabilizer which actually shifts the image sensor to compensate for camera shake without sacrificing image quality. Additional features include Dual BIONZ imaging processors for continuous shooting at up to 3 fps, an ultra-bright glass pentaprism viewfinder, 3.0-inch Xtra Fine LCD display and HDMI output. Ultra-Fine ImagesThe camera's Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations. Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities. The camera's innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect. After pressing the depth of field preview button, the camera grabs a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera's memory card, thus saving capacity. The camera's autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses. Ultra-Bright Viewfinder with 98 Percent CoverageThe ultra-bright viewfinder with 98 percent field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on optical surfaces to deliver its extraordinarily bright view. A mirror box features a parallel-link mirror mechanism that moves on two horizontal axes to accommodate both the large full frame mirror and the body-integrated image stabilization system without increasing the camera's size. Anti-Shake System for a Full-Frame SensorWith its body-integrated SteadySh

Get incredibly close to sports, action and wildlife with the SAL70400G, a proud member of Sony's acclaimed G Series. This uncommonly flexible 5.7x zoom goes all the way from 70mm to 400mm, with an uncommonly bright f/4-5.6 aperture. Your pictures will benefit from two Extra Low Dispersion (ED) glass elements for high contrast and low chromatic aberration. Circular aperture enables pleasing defocus effects. You'll even enjoy quicker response with the fast, smooth, nearly-silent focusing of Sony SSM technology. When mounted to Sony APS-C format a D-SLRs, the lens achieves a phenomenal 105-600mm focal length (35mm equivalent). Super telephoto zoom 70-400mm lens (5.7x zoom 105-600mm (35mm equivalent) w. APS-C format cameras Fast f/4-5.6 aperture for shooting sports Uncommonly flexible 5.7x zoom range Part of Sony's acclaimed G Series lenses SSM (Super Sonic wave Motor) is fast, near-silent Two Extra-Low Dispersion (ED) glass elements Superb 5-foot minimum focusing distance 0.27x maximum magnification Takes advantage of in-camera Image Stabilization Focus Hold for creative control Smooth manual focusing with easy-grip ring 18 elements in 12 groups for high accuracy Internal focus design for fast response Circular aperture for smooth defocus effects Auto Clutch for reliable operation Supplied carrying case and petal shaped lens hood Sony 70-400mm F4-5.6 G SSM Lens Key Features Super Telephoto Zoom. This superb 70-400mm zoom lens is an excellent choice for a wide range of medium to long-distance telephoto applications. (35mm equivalent when used with APS-C format cameras: 105-600mm.) Uncommonly fast aperture. The f/4-5.6 aperture enables shooting at higher shutter speeds to freeze sports action. Superb flexibility. The 5.7x zoom range goes all the way from 70mm, suitable for portraits and other medium-angle shots, to a super-telephoto 400mm. G Series Optical Performance. Sony's G-Series lenses are designed for maximum descriptive power, maintaining excellent peripheral light characteristics and maximizing contrast even at the edges of the frame. SSM (Super Sonic wave Motor). Powerful telephoto zoom lenses tend to have larger, heavier elements that are harder to drive in Auto Focus. Sony achieves fast, smooth, near-silent automatic focusing with the Super Sonic wave Motor. It delivers high torque, high speed and rapid start/stop response. ED (Extra-low Dispersion) glass. Newton showed that different colors bend at different angles when they pass through glass. In lenses, this causes the problem of chromatic aberration. Sony solves the problem with two ED (Extra-low Dispersion) glass elements. You get sharp, clear images with well defined colors. Superb Minimum Focusing Distance. With the ability to focus as closely as 5 feet (1.5m), this telephoto lens also lets you move in for dramatic shots of people, natural subjects and close-up details. 0.27x maximum magnification. In-Camera Image Stabilization. Works with the SteadyShot image stabilization built in

Key FeaturesSuperb Sharpness at Fully Open Aperture : In conjunction with the Super SteadyShot image stabilization system of the Sony (alpha) DSLR-A100 camera, this superb Carl Zeiss lens achieves pinpoint sharpness -- even working with hand-held camera by available light.Excellent Contrast Reproduction : Precision optical design and advanced T coatings help to reduce flare and increase contrast.Smooth Backgrounds : Smooth, visually pleasing out-of-focus backgrounds give portraits and close-ups an extra dimension of beauty.Focus Hold Button : For full creative control, a focus hold button located on the lens can lock auto-focusing even in continuous advance mode -- and focus lock can also be set on the spot-focus center frame area.Auto Clutch : In auto-focus mode, the manual focus ring does not rotate -- and in manual focusing, you?ll have a solid, hands-on feel.

The Camera for PhotographersFor a higher level of performance, step up to the Sony A550 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0" LCD. Experience the responsiveness of up to 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR.Outstanding picture quality begins with the Sony A550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the A550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0" LCD. Additional features include Quick Auto Focus Live View for composing shots in the LCD monitor and Manual Focus Check Live View which enables critical focus in macro and tripod shooting. The A550L comes with a DT 18-55mm lens zoom lens. Expanded Live View FlexibilityWith two Live View modes, the A550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3" LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, ?550 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Reponsive High-speed ShootingFocus on a subject fast with the ?550's 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF, 4 fps Live View). You can even shoot up to a blazing 7 frames/sec in Speed Priority mode.Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera's modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure

The Camera for PhotographersFor a higher level of performance, step up to the Sony A550 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0" LCD. Experience the responsiveness of up to 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR.Outstanding picture quality begins with the Sony A550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the A550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0" LCD. Additional features include Quick Auto Focus Live View for composing shots in the LCD monitor and Manual Focus Check Live View which enables critical focus in macro and tripod shooting. Expanded Live View FlexibilityWith two Live View modes, the A550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3" LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, ?550 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Reponsive High-speed ShootingFocus on a subject fast with the ?550's 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF, 4 fps Live View). You can even shoot up to a blazing 7 frames/sec in Speed Priority mode.Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera's modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure and white balance. Smile Shutter technology autom

A superb telephoto zoom lens that’s easy to carry. The Sony G-Series 70-300mm f4.5-5.6 Telephoto Zoom Lens is a brilliant performer for a wide range of medium-distance and long shots, with SSM (Super Sonic wave Motor) design for fast, silent auto-focus, ED glass to virtually eliminate chromatic aberration, focus hold button and more. Minimum focusing distance of about 4 feet (1.2m) lets you move in close to your subject -- and even at full zoom extension it captures sharp, clear images thanks to the benefit of Super SteadyShot image stabilization built into every Sony ? system DSLR. (35mm equivalent: 105-450mm).Key FeaturesCompact Design, All-Around Versatility : This superb 70-300mm zoom lens is an excellent choice for a wide range medium to long-distance telephoto applications -- and its lightweight design lets you leave it on-camera or carry it easily as an accessory lens for special purposes (35mm equivalent: 105-450mm).Superb Optical Performance : Sony’s G-Series lenses are designed for maximum descriptive power, maintaining excellent peripheral light characteristics and minimizing contrast drop-off even at the edges of the frame.Short Minimum Focusing Distance : With the ability to focus as closely as 4 feet (1.2m), this telephoto lens also lets you move in for dramatic shots of people, natural subjects and close-up details.In-Camera Image Stabilization : A major reason for its compact, lightweight design is the benefit of Super SteadyShot in-camera image stabilization, built into every Sony & 945 system DSLR -- and enabling accessory lenses to eliminate the extra weight and expense of in-lens stabilization mechanisms.SSM (Super Sonic wave Motor) : Designed for fast, smooth, silent automatic focusing, this unique technology achieves high torque at low speed with rapid start/stop response. It operates through the ability of a piezoelectric device to reshape itself quickly when voltage is applied.Focus Hold Button : For creative control and image preview, a focus hold button conveniently located on the lens barrel lets you firmly lock in focus -- and a focus range limiter can be set to speed auto-focus response.Smooth Manual Focusing : An easy-grip focus ring on the lens barrel gives you a solid “hands-on” feel in manual focusing.Multi-Element Design with Internal Focusing : The SAL-70300G is designed with 16 lens elements in 11 groups, with internal focusing so the balance of your camera never changes.ED (Extra-low Dispersion) Glass : Because light of different wavelength (or color) bends at different angles when it passes through a lens, ED (Extra-low Dispersion) Glass is used to eliminate chromatic aberration by correcting certain wavelengths of light for sharp, clear images with well defined colors.Circular Aperture : Because the aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

The Camera for PhotographersFor a higher level of performance, step up to the Sony A500 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0" LCD. Experience the responsiveness of up to 5fps Continuous Shooting. Relish the clarity of 12.3MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR. Exceptional picture quality, super-fast response and maximum shooting versatility come together with the Sony ?500 DSLR camera. A 12.3 megapixel Exmor? CMOS image sensor and BIONZ? image processing engine deliver amazing image quality with high-sensitivity shooting at up to ISO12800. You can also expand your shooting opportunities with two Live View modes, Quick Auto Focus Live View and Manual Focus Check Live View. Plus, a 9-area tracking auto focus system makes it possible to capture high-speed shots with a fast shutter speed and up to 5 frames/sec continuous shooting. And it's easy to frame high and low-angle shots on the tiltable 3.0" LCD.Expanded Live View FlexibilityWith two Live View modes, the ?500 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 230K 3.0" LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 12.3-megapixel Exmor? CMOS image sensor and BIONZ? image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, A500 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Responsive High Speed ShootingFocus on a subject fast with the A500's 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF) or 4 frames/sec (Live View).Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera's modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure and white balance. Smile Shutter technology automatically

The Camera for PhotographersFor a higher level of performance, step up to the Sony A500 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0" LCD. Experience the responsiveness of up to 5fps Continuous Shooting. Relish the clarity of 12.3MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR. Exceptional picture quality, super-fast response and maximum shooting versatility come together with the Sony A500 DSLR camera. A 12.3 megapixel Exmor? CMOS image sensor and BIONZ? image processing engine deliver amazing image quality with high-sensitivity shooting at up to ISO12800. You can also expand your shooting opportunities with two Live View modes, Quick Auto Focus Live View and Manual Focus Check Live View. Plus, a 9-area tracking auto focus system makes it possible to capture high-speed shots with a fast shutter speed and up to 5 frames/sec continuous shooting. And it's easy to frame high and low-angle shots on the tiltable 3.0" LCD.The A550L comes with a DT 18-55mm lens zoom lensExpanded Live View FlexibilityWith two Live View modes, the ?500 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 230K 3.0" LCD tilts to let you frame high and low angle shots.Image Quality and High SensitivityAn all-new 12.3-megapixel Exmor? CMOS image sensor and BIONZ? image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.Dynamic Range ManagementTo capture the highlight and shadow of high contrast scenes, A500 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots?one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.Responsive High Speed ShootingFocus on a subject fast with the A500's 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF) or 4 frames/sec (Live View).Informative User InterfaceAn integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera's modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.Get the Best ShotQuick AF Live View is enhanced with Face Detection and Smile Shutter? technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure and white

Key FeaturesSmaller and lighter, it?s the only 5X zoom lens designed specifically for the APS-size CCD imager used in the Sony ? (alpha) cameras. Advisory when using DT lenses with full-frame (35mm equivalent) DSLR cameras. : Sony (alpha) lenses with the Digital Technology (DT) designation are ideal for use on APS-C size DSLR cameras and are not recommended for use with full frame DSLR camera bodies (such as the DSLR-A900). Although DT lenses can be used with full frame cameras, they can only realize a maximum of 11MP image size (when using the DSLR-A900), and are not guaranteed to provide accurate Auto Exposure performance.

Bring your subjects closer. Shoot beautiful scenery, action-packed sporting events and detailed close-ups with this wide-angle telephoto lens. Get into the action. Designed to take advantage of APS-size CCD imagers like the Exmor sensor of the Sony a(alpha) DSLR-A700 camera, this amazingly compact premium zoom lens provides superior all-around performance. Its 35mm-equivalent range of 24mm wide-angle to 157.5mm telephoto is perfect for capturing faraway subjects, sports events, dramatic landscapes and intimate close-ups. Internal Focusing System - Internal lens elements move, so the overall length does not change -- creating a lens that focuses more quickly and doesn't alter its balance. Sophisticated Multi-Element Design - 16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight. ED (Extra-low Dispersion) Glass - ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension. Circular Aperture - Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Get intimate views of your subjects from faraway distances. This 14X high magnification zoom lens is what you need for those dramatic perspectives. Magnify your subjects with pinpoint accuracy and control. This long-telephoto Sony zoom lens provides high magnification and a broad 14X zooming range in compact, lightweight design that makes it easy to carry - and its 35mm-equivalent range of 27mm wide-angle to 375mm telephoto excels at capturing faraway objects, outdoor performances, complex scenery and crisp close-ups. It's an invaluable accessory to your Sony a(alpha) DSLR-A700 and A100 camera. Internal Focusing System - Internal lens elements move, so the overall length does not change -- creating a lens that focuses more quickly and doesn't change balance. Sophisticated Multi-Element Design - 16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight. ED (Extra-low Dispersion) Glass - ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension. Circular Aperture - Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

The Sony a330 DSLR camera brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7-inch (diag.) LCD screen. SteadyShot INSIDE in-camera image stabilization reduces blur in every shot, while 10.2 megapixel resolution preserves those special moments in stunning clarity and detail. Live View with Quick Auto Focus SteadyShot INSIDE in-camera image stabilization 10.2 MP resolution for ultra-fine detail Lightweight and stylish body for improved handling Integrated on-screen Help Guide for easy operation Graphic Display lets you visualize camera settings HDMI terminal with BRAVIA Sync compatibility1 Tiltable 2.7-inch (diag.) Clear Photo LCD Plus display High sensitivity (ISO 3200) for superior noise reduction Super-quick AF response to catch the perfect moment Up to 2.5 fps shooting while using the optical viewfinder 6 Scene Selection modes and 8 Creative Style settings Dynamic Range Optimizer enhances exposure and contrast Built-in pop-up flash and integrated accessory shoe Advanced Anti-Dust Technology keeps imager clean Stamina battery power for up to 510 shots2 Included SAL1855 18-55mm standard zoom lens Broad range of available lenses and accessories Sony DSLR-A330L Features 2.7-inch (diag.) Clear Photo LCD Plus featuring Live View with Quick Auto FocusA large 2.7-inch (diag.) Clear Photo LCD Plus display features Live View with Quick Auto Focus, which lets you compose and shoot pictures in real-time using the LCD, just as you would with a point-and-shoot camera. In addition, the LCD display tilts up or down for low or high-angle shooting situations, such as capturing a child?s first steps or shooting over a crowd. SteadyShot INSIDE in-camera image stabilizationSteadyShot INSIDE in-camera image stabilization is built into each camera body, so every a-mount lens benefits from the ability to minimize blur due to camera shake. 10.2 megapixel resolution for ultra-fine detailA 10.2 megapixel APS-size CCD image sensor captures your images in stunning detail, giving you the freedom to make large prints and tight crops without sacrificing quality. Lightweight and stylish bodyThe A330 features a stylish, modern design with an intuitive button layout for easier operation. In addition, the lightweight body and revised grip make the camera more comfortable to hold and carry. Integrated on-screen Help Guide and Graphic DisplayAn integrated on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results. HDMI terminal and BRAVIA Sync compatibilityAn HDMI terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in stunning high definition quality (HDMI cable required, sold separately). In addition